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Brand + product

SALITRE CERO

A can made for a terrace table. Sunlight, condensation and a slow afternoon drink.

Fictional product study. Discuss a similar project

Identity and sequence

13 images

SALITRE CERO: Graphic route G — Graphic route G

SALITRE CERO: Graphic route H — Graphic route H

SALITRE CERO: Graphic route I — Graphic route I

SALITRE CERO: Citrus / start — Citrus / start

SALITRE CERO: Citrus / exit — Citrus / exit

SALITRE CERO: Rosemary and salt / start — Rosemary and salt / start

SALITRE CERO: Rosemary and salt / exit — Rosemary and salt / exit

SALITRE CERO: Product / start — Product / start

SALITRE CERO: Product / exit — Product / exit

SALITRE CERO: Cold / start — Cold / start

SALITRE CERO: Cold / exit — Cold / exit

SALITRE CERO: Graphic / start — Graphic / start

SALITRE CERO: Graphic / exit — Graphic / exit

Campaign series

4 images

Person holding a Salitre Cero can at a sunlit terrace table — Human presenceThe can enters the terrace through a real hand, keeping the afternoon close and unforced.

Close detail of condensation on a Salitre Cero can — Material detailCondensation gives the product its temperature before the scene explains the drink.

Salitre Cero can in a clean packshot on a light surface — PackshotThe packshot isolates the can and its graphic system from the setting.

Salitre Cero can on a terrace table in a wide web campaign image — In contextThe campaign anchor: can, sunlight and condensation in one readable scene.